Maslow’s Marketing Filter

Terry L. Kramer

One of the basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid shows the different motivators and needs in a person’s life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation […]

Rental Markets for Kenyan Real Estate

Terry L. Kramer

The urban housing sector in Kenya is ironical: while it hold massive investment opportunities given the increasing housing deficit of more than 150,000 housing units per year, the requisite movement of the supply curve has been lacking, resulting in high-priced properties that are costly to buy or lease for many […]

Your Budget and Rent to Own

Terry L. Kramer

Buying a house is likely to be the most expensive purchase you’ll ever make. And if you’ve waited a long time for this day to come, you’ve undoubtedly thought about the features you desire – maybe you’re craving a huge master bedroom with walk-in closets, or perhaps a gourmet kitchen […]

Four Types of Marketing For Small Businesses

Terry L. Kramer

As a small business owner, you most likely spend quite a large amount of time trying to discern new ways to gain customers. Marketing can be a fun or stressful business. They key is to understand the types of marketing. Instead of sending your marketing budget in many different directions, […]

SWOT Analysis of Network Marketing For Business Owners

Terry L. Kramer

For business owners who are curious to learn about the distribution method of network marketing, here is a SWOT analysis of the industry. Strengths: For decades business owners have noticed that word-of-mouth advertising is one of the most powerful methods of advertising. Companies who distribute their products in network marketing […]

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