Increase Your Profits With Prepaid Electricity Metering

Terry L. Kramer

Metering of electricity with secondary prepaid electricity meters is an excellent way for property investors, landlords and letting agents to avoid the risk of having to pay electricity utility bills, when tenants don’t pay. However, feedback from the field shows that prepaid electricity meters also have other benefits. Customers who […]

The Importance of Residual Marketing

Terry L. Kramer

These days it seems all anybody ever talks about is using the internet to promote their business. Obviously, I don’t have to tell you that using the internet to promote your business can be effective however let’s not forget that offline marketing can be just as effective if not more […]

Is Marketing Ethics an Oxymoron?

Terry L. Kramer

To many people the answer to this question would be a resounding “YES”. Are marketers really concerned with the welfare of their customers, or are they more concerned about the ‘bottom line’ of the organization they represent? I read of one example of an official in the Swedish office of […]

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